第三届金芦苇工业设计奖
赛事公告
一、奖项介绍
金芦苇工业设计奖（Goldreed Industrial Design Award，简称：“金芦苇奖”、“GIDA”）创立于2019年，是在河北省人民政府、河北雄安新区管理委员会支持下，由雄安新区未来工业设计研究院主办（以下简称“主办方”），金芦苇工业设计奖组委会承办（以下简称“组委会”）的国际化、专业化、市场化的工业设计领域奖项。
金芦苇奖以“面向未来，为创造人类美好生活，贡献东方智慧，传播设计价值和精神”为宗旨，致力于打造具有东方色彩的国际化、专业化工业设计大奖，以面向信息社会和可持续发展为基准，汇集全球设计智力资源，发现未来设计，启迪未来生活，赋能未来城市。秉承中国“和合”理念，以东方的视角洞察科技进步和社会变革，通过设计引领未来产业发展新方向，创造社会生活新方式，助力人与自然、城市和谐共生。
二、奖项设置
本届金芦苇奖设至尊奖（1 项、100 万/项）、金奖（5 项、50 万/项）、未来之星奖（2 项、15 万/项）、优秀设计奖（35 项、2 万/项）、提名奖（约 100 项，以最终结果为准）。
若本届参赛作品无法达到奖项要求，组委会有权将至尊奖奖项空缺。
三、参赛对象
全球任何国家和地区的企事业单位、设计机构、院校、设计团队、科研机构及个人皆可参赛。
四、报名时间及费用
本届金芦苇奖申报期限为北京时间2022年3月1日至2022年6月30日24时，其他时间概不受理，如有变化将另行通知。
本届金芦苇奖不收取报名费用，但由参赛所产生的物流、保险、清关、差旅等费用由参赛者自理。
五、参赛类别
（一）产业装备类
先进的产业装备设计。包含工业装备、建筑装备、农林装备、机械工具、医疗设备、办公设备、运输装备、防护装备等领域产品与服务。
（二）交通工具类
便捷的出行交通产品设计。包含无人车、智慧巴士、高铁动车、汽车、飞行器、代步工具及设施、城市功能服务型车辆、水上交通工具等领域产品与服务。
（三）家居生活类
家居生活及相关产品设计。包含生活家具、家用电器、厨房卫浴、家居家饰、老年用品、儿童用品、母婴用品、玩具乐器等领域产品与服务。
（四）文化创意类
体现人文关怀的文化创意产品设计。包含地域文化礼品、文教用品、时尚服饰及饰品、器物包装、餐饮器皿等领域产品与服务。
（五）运动健康类
促进人体身心健康的运动产品设计。包含运动健身器械、运动休闲用品、户外旅行用品、体能检测、健康监护等领域产品与服务。
（六）公共设施类
公共活动设施产品设计。包含城市家具小品、公共照明、导视标识、共享设施、信息服务设施、卫生设施、安全设施、交通设施、休闲娱乐等领域产品与服务。
（七）信息处理类
基于数字化与智能化的信息处理产品设计。包含通信设备、广播电视设备、音视频产品、可穿戴设备、计算机、智能终端等领域产品与服务。
（八）传播设计类
具有创新性和交互性的企业产品形象传播设计。包含企业标识、品牌设计、展示设计、包装设计、动漫动画、平面广告媒体、网站界面及用户体验设计等领域产品与服务。
六、参赛办法
本届金芦苇奖采用公众报名与专家选荐并行申报机制。公众报名作品需参加初评环节，专家选荐作品经组委会审核后可直接进入复评环节。
为保障奖项公平公正，评审专家与选荐专家实行互相独立的工作机制。
（一）参赛方式
1.所有参赛者须登录金芦苇工业设计奖官网（www.goldreedaward.com）进行报名。
2.每个申报类别均可提交产品或概念设计作品，且同一作品仅可申报一个组别一个类别。
3.参赛者须为参赛作品的设计方或所属方，且与他人无任何知识产权纠纷。
4.疫情常态化下，为便于国际评审团全面详尽、科学严谨地评审参赛作品，参赛者应按照填报信息清单要求，认真、规范填写参赛作品信息（中英文均需填写），并建议上传图片及展示视频，这将影响到您的评审结果。
（二）作品要求
1.产品组：参赛作品须为已上市两年内（即2020年3月1日之后）上市产品，或能在本年度颁奖典礼前（即2022年9月前）上市的产品，同时作品需符合国家相关产业政策、技术及标准等。
概念组：参赛作品须为未在市场销售或生产的原创设计作品，且在功能、结构、形态、技术、材料和低碳等方面具有较大创新。
所有作品不限形式，产品、软件、综合服务均可报名。同时，金芦苇奖组委会有权对作品的参赛组别及参赛类别进行调整。
2.进入复评环节的参赛作品需按要求寄送相关作品，若未按要求准时寄达的，将视为放弃复评资格：
产品组：需提供产品实物或等比例可完整体验核心功能的样机或模型；
概念组：需提供可完整体验核心功能的样机或模型。
七、评审办法
（一）评审流程
产品组及概念组独立评审，均设初评、复评及终评三大评审环节。
初评采用线上图文评审方式，进行一轮评审；复评采用现场实物评审，若因不可抗力因素导致则采取线上视频评审方式；终评采用线上图文评审、线下实物（包括作品实物、模型或样机等）及3分钟视频答辩评审相结合的形式，若参赛者未按时间提交答辩视频或评审团一致认为单件作品不具备获奖资质，可由提名奖待定中选取进行替补评审，落选作品给予提名奖。
（二）评价标准
围绕“面向未来，为创造人类美好生活，贡献东方智慧，传播设计价值和精神”的宗旨，以参赛作品是否有利于推动“引领产业发展新方向，创造社会生活新方式，助力人与自然和谐发展”目标的实现为切入点，设立评审标准体系。
体系包括三个维度：
一是生产维度，强调“产业引领”，包含实用性、创新性等因素；
二是生活维度，强调“生活方式”，包含人本性、美学性等因素；
三是生态维度，强调“和合共生”，包含可持续性等因素。
1.实用性
具有可实施和可操作性，从功能和结构方面满足使用者需求，经济市场性好，有助于提升产业发展水平及用户满意度。
2.创新性
具有独特、新颖的设计理念，在材料、技术和科技应用等方面有着创新的设计理念，有益于社会、科技、文化、经济多元化创新发展。
3.人本性
具有安全性、健康性和易用性的特点，从人机工学方面考虑，灵活满足不同使用者的需求，体现人人平等、充满人文关怀。
4.美学性
设计具有形式美、功能美和技术美，集材料、工艺、科技、文化的综合之美，具备情感价值及吸引力。5.可持续性–设计考虑经济、环境、道德和社会等因素，降低材料、能源消费，减少污染，引导和满足消费需求，维持需求的持续满足。
（三）评审团构成
本届评审专家均从金芦苇奖评审专家库中产生。
金芦苇奖评审专家库采取公开征集和奖项合作机构推荐方式建立，在全球范围内邀请权威专家担任评审专家。为凸显设计的跨界整合性，加强评审的全面性，除收录国内外设计领域专家外，还引入产业、技术、风投、媒体等其它相关领域专家。往届至尊奖获奖选手亦有机会受邀担任评审专家。
八、参赛价值
（一）奖金及奖杯证书
获奖者将获得相应奖金、奖杯及电子版获奖证书一份。参加本年度展览的作品将获得“参展证书”，赠予组委会的获奖作品可获得“收藏证书”。
（二）徽标授予
获奖作品可获得“金芦苇工业设计奖”徽标终身免费使用权。
（三）作品产品化、商业化
优秀参赛者将获邀参与当年度的产业转化系列活动，优先获得项目渠道推荐服务。
（四）行业大咖交流
获奖者将受邀参加本年度颁奖典礼、第五届河北国际工业设计周等系列活动，与来自全球设计界、学术界、媒体界、产业界等百余位行业代表面对面交流合作，同时将有机会担任“GIDA未来设计沙龙”演讲嘉宾。
（五）展览展示
获奖作品将参加线上、线下展览等全球巡展活动。
（六）媒体推广
金芦苇奖已与全球百余家主流媒体建立覆盖不同行业和渠道的媒体推广网络，优秀参赛者将获得百万曝光率与推广度。
（七）获奖专访
获奖者将优先参与各大媒体专访，进一步增强优秀设计的社会影响力。
（八）作品收录
每届金芦苇奖都将编制优秀作品年鉴并加以推广，获奖作品将收录金芦苇奖年鉴。
九、日程安排
如有时间变化，以官方最新通知为准。
The Third Goldreed Industrial Design
Award Announcement
1. Award Positioning
With the support of People’s Government of Hebei Province and Xiongan New Area Administrative Committee, Goldreed Industrial Design Award (“GIDA” for short), was established in 2019. It is an international design prize driven by globalization, specialization and market orientation, hosted by Xiongan Future Industrial Design Institute (hereinafter referred as the “Organizer”) and undertaken by Goldreed Industrial Design Award Organizing Committee (hereinafter referred as the “Organizing Committee”).
Focusing on the principle of “facing the future, contributing oriental wisdom and spreading design values and spirits to create a better life for mankind”, GIDA aims to build an international, specialized industrial design award that reflects both eastern and western style. Taking information society and sustainable development as the foothold, GIDA gathers global design talent resources, discover the future design, inspire the future life and enable the future city. Committed to the Chinese philosophy of “harmony and peace”, GIDA perceives technological progress and social revolution from an eastern perspective, promotes a new direction of industrial development, creates a new way of social life In which symbiosis will be reached among man, nature and cities.
2. Award Classification
This year, GIDA will have the Best of the Best, Gold Awards, Future Star Awards, Good Design Awards and Nomination Awards. Among them, all Gold Awards go to the product group. If there is no entry up to the award stardard, the organizing committee has the right to leave the Best of the Best vacant.
(1) Best of the Best
The Best of the Best is the highest award of GIDA. It is a top-level award that comprehensively embodies the core values of “leading the new direction of industrial development, creating a new way of social life, and helping the harmonious development between man and nature”. There is one Best of the Best with a prize of 1 million yuan.
(2) Gold Awards
Gold award is a symbol of high-quality design. It is an outstanding award that highlights a single aspect of GIDA purpose and core values. Taking into current social concerns into consideration, which are human care, green, appearance, intelligence and communication, there are 5 Gold Awards, each with a prize of 500,000 yuan.
Gold Award for the Best Green Design – outstanding design in low-carbon, environment protection and sustainable development.
Gold Award for the Best Appearance Design – outstanding design in leading the fashion trend and development.
Gold Award for the Best Smart Design – outstanding design in smart technologies and human-machine interactions.
Gold Award for the Best Human-centered Design – outstanding design in human care and cultural inheritance.
Gold Award for the Best Communication Design – outstanding design in conveying values and emotional interactions.
(3) Future Star Awards
Future Star Award goes to concept works with outstanding design in leading the direction of future design development and conveying future design concepts. It is the highest award in the concept design group. There are 2 Future Star Awards, each with a prize of 150,000 yuan.
(4) Good Design Awards
Good Design Award is for outstanding works. The award goes to entries that propose an excellent solution in detail and conform to the core values of GIDA. 35 Good Design Awards, divided into Good Product Design Awards and Good Concept Design Awards, each with a prize of 20,000 yuan.
(5) Nomination Awards
About 100 works from all entries in the product group and concept group are selected and awarded the “nomination award” (the actual number is subject to the evaluation result).
3. Entrants
Entry is open to enterprises and institutions, design agencies, colleges, design teams, scientific research institutions and individuals from any country and region in the world.
4. Registration Time and Fee
The registration for GIDA this year starts fromMarch 1, 2022 and ends at 24:00, June 30, 2022 (Beijing time). Registration at other times will not be accepted. Any changes will be notified separately.
The third GIDA does not charge any registration fees, but other expenses caused by logistics, insurance, customs clearance and travel for the competition shall be covered by entrants themselves.
5. Entry Categories
a. Manufacturing Equipment
Advanced industrial equipment designs, including industrial equipment, construction equipment, agricultural and forestry equipment, mechanical tools, medical equipment, office facilities, transportation equipment, protective equipment, etc.
b. Transportation Means
Smart and convenient transportation designs towards the future, including unmanned vehicles, smart buses, high-speed trains, automobiles, aircrafts, mobility tools and facilities, service-oriented vehicles in urban areas, water vehicles, etc.
c. Home Life
Designs related to the home life, including home furniture, home appliances, kitchen and bathroom, home decoration, products for the elderly, children’s products, maternal and child products, toys and musical instruments, etc.
d. Culture and Creativity
Cultural, creative and human-centered product designs, including local cultural gifts, stationery, fashion clothing and accessories, utensil packaging and tableware, etc.
e. Sports and Healthcare
Sport product designs that can improve people’s mental and physical health, including health and fitness facilities, sports and leisure products, outdoor products, physical fitness test devices, health monitoring devices, etc.
f. Public Facilities
Public facility product designs, including urban furniture, public lighting, guiding signs, shared facilities, information services, sanitation facilities, safety facilities, transportation facilities, facilities for leisure and entertainment, etc.
g. Information Processing
Information processing product designs with digital and intelligent technologies, including communication equipment, broadcast and television equipment, audio and video equipment, wearable devices, computers, intelligent terminals, etc.
h. Communication Design
Innovative and interactive product designs for corporate image communication, including corporate logos, brand design, display design, packaging design, animation, print advertising media, website interface, user experience, etc.
6. Entry Methods
This year’s GIDA adopts public entry and expert nomination. Public entries are required to participate in the preliminary evaluation, while expert nominees are allowed to enter the second evaluation after review by the organizing committee. To ensure fairness and impartiality, experts who recommend entries can’t participate in the evaluation process.
(1) Submit Entry
a. All entrants must log on to the official website of GIDA (www.goldreedaward.com/en) to register.
b. Under each registration category, product or concept designs can be submitted while the same entry can only be submitted for one group in one category.
c. Entrants must be the designer or owner of the entry, and have no intellectual property disputes with others.
d. Under the normalization of the epidemic, in order to facilitate the international jury to evaluate the entries in a comprehensive and exhaustive manner and in a scientific and rigorous manner, the entrants should fill in the information of the entries (better in English and Chinese) carefully and standardized. The information entrants fill in will affect the outcome of evaluation.
(2) Entry Requirements
a. Product group: Entries must be products that have been on the market within two years (i.e. after March 1, 2020), or products that can be on the market before this year’s award ceremony. Meanwhile, entries must conform with relevant national industrial policies, technologies, and standards.
Concept group: Entries must be original designs that are not sold or produced on the market, and also be highly innovative in function, structure, form, technology, materials and low carbon.
There is no limit in entry form. Products, software and comprehensive services are allowed to register. Meanwhile, the Organizing Committee has the right to adjust the entry groups and categories.
b. Shortlisted entries for the second evaluation should be mailed as required:
Product group: provide the product in kind or a prototype or model in the same size that offers full experience of the core functions;
Concept group: provide a prototype or model that offers full experience of the core functions.
7. Evaluation Methods
(1) Evaluation Procedures
The product group and the concept group are evaluated independently, and there are three rounds of evaluation for each. In the preliminary evaluation, all entries are evaluated online. The second evaluation using on-site physical evaluation, if due to force majeure factors are taken online video evaluation method .The final evaluation includes online evaluation and offline physical evaluation (including physical work, model or prototype, etc.), entrants are required to conduct a 3-minute video defense. If a participant does not submit a defense video on time or if the jury unanimously believes that a single entry does not qualify for the award, it may be selected from among the pending nominees for a replacement evaluation, and the unsuccessful entry will be given a nomination award.
(2) Evaluation Standards
Focusing on the principle of “facing the future, contributing oriental wisdom and spreading design values and spirits to create a better life for mankind”, the evaluation standard system is based on the goal that entries will help promote “leading a new direction of industrial development, creating a new way of social life and helping harmonious development between man and nature.”
The evaluation system consists of three dimensions. First is manufacture, focusing on “leading industry”, which covers functionality and innovation. Second is life, focusing on “lifestyle”, which covers human care and aesthetics. The third is ecology, focusing on “harmony, peace and symbiosis”, which covers sustainability and other factors.
a. Functionality
It is implementable and maneuverable, meets the needs of users in terms of function and structure, and has good economic marketability, which helps to improve the level of industrial development and user satisfaction.
b. Innovation
It is novel and unique in design, innovative in material, science and technology application, which can boost the diversified innovations in terms of society, technology, culture, and economy, etc.
c. Human care
It is safe, healthy and easy to use, and can meet various needs of different users from the perspective of ergonomics, representing equality for all as well as human care.
d. Aesthetics
The design is aesthetic in form, function and technology, integrating the comprehensive beauty of materials, craftsmanship, technology and culture. It also enjoys emotional values and attractiveness.
e. Sustainability
The design considers economic, environmental, ethical and social factors to reduce material and energy consumption, cut pollution, guide, meet and sustain consumers’ demands.
(3) Jury Members
We invite authoritative experts from all of the world to serve as evaluation experts. In order to highlight the cross-border integration of design and enhance the comprehensiveness of the evaluation, in addition to domestic and foreign design experts, experts in other related fields such as industry, technology, venture capital, and media are also invited to evaluate as jury. Winners of the previous Best of the Best award will have the opportunity to be invited as jury experts too.
8. Entry Values
(1) Trophy and Certificate
Winners will receive a trophy and an electronic award certificate. Entries in this year’s Good Designs Exhibition of will receive an “Exhibition Certificate”, and award-winning entries presented to the Organizing Committee will receive a “Collection Certificate”.
(2) Logo Grant
Award-winning entries will be granted a lifetime right to use the “GIDA” logo for free.
(3)Entry Productization and Commercialization
Outstanding entrants will be invited to participate in a series of industrial transformation activities of the year.
(4) Industrial Expert Exchange
Winners will be invited to participate in this year’s award ceremony, the 5th Hebei International Industrial Design Week and other series of activities to conduct face-to-face exchanges and cooperation with representatives from the global design community, academia, media community, industrial community and other industries. Also, winners will have the opportunity to serve as the guest speaker of “GIDA Future Design Salon”.
(5) Exhibition
All winning entries will be presented in online and offline exhibitions and other global exhibitions.
(6) Media Promotion
GIDA has established a media promotion network covering different industries and channels with more than 100 mainstream media around the world. The winners will be recommended to participate in interviews with major media to further enhance the social influence of excellent designs.
(7) Winner Interview
Winners will be given priority to participate in interviews with major media to further enhance the social influence of excellent design.
(8) Yearbook
GIDA will produce and promote a yearbook of outstanding entries, and the winning entries will be included in the GIDA yearbook.
9. Schedule
Please see the latest notice in case of time changes.
