指导单位
Directed by
深圳市文化广电旅游体育局
Culture, Radio, Television, Tourism
and Sports Bureau of Shenzhen Municipality
主办单位
Hosted by
深圳美术馆
Shenzhen Art Museum
学术支持
Academic Support
波兹南艺术大学
University of the Arts Poznań
支持单位
Supported by
波兰驻华大使馆文化处、波兰国家科学中心、波兹南市政府、波兹南国家博物馆、深圳市前沿艺穗艺术中心
Polish Institute in Beijing, National Science Centre Poland, City of Poznań, National Museum of Poznań, Shenzhen Fringe Art Center
关于展览
二十世纪中叶，波兰海报学派以先锋姿态挣脱传统平面设计的桎梏，将街头海报重塑为哲学思辨的视觉剧场——它们既是电影院外墙的纸上革新，更是重构现代美学的宣言。这些穿越欧亚大陆的视觉文献，此刻在深圳美术馆展开跨文明的叙事对话。
The Polish School of Posters originated in the mid – 20th century. Its unique aesthetic has made it a distinctive presence in the global poster design community. Even now, Polish poster design continues to wield significant influence around the globe. The exhibition “Masters of Polish Poster – Górka, Świerzy and Marszałek”, hosted by Shenzhen Art Museum, seeks to unfold a cross-urban dialogue through the lenses of Shenzhen and Poznań.
本次展览聚焦波兰海报学派三位巨匠——维克托·古尔卡、瓦德玛·斯威兹、格雷戈里·马尔沙威克，揭示平面设计如何通过视觉语法革新介入公共话语。古尔卡用几何符号构建哲学隐喻，斯威兹以流动笔触捕捉生命张力，马尔沙威克则通过精妙的图形叙事展开视觉游戏。他们的创作从戏剧、电影海报到文化事件宣传，使平面设计超越了广告的实用框架，跃升为社会思潮的镜像与美学实验的载体。那些撕裂时空的拼贴叙事、迸发能量的色彩矩阵，不仅重构了波兰的文化身份，更在平面设计史中刻下独特的“波兰语法”。
This exhibition celebrates the extraordinary contributions of three legendary figures in Polish poster art: Wiktor Górka, Waldemar Świerzy, and Grzegorz Marszałek. As key representatives of the Polish School of Posters, each artist brought a distinctive vision that pushed the boundaries of graphic design and fine art. Their work, ranging from film and theater posters to sports and cultural campaigns, transcended simple advertisement, becoming powerful expressions of creativity, social commentary, and visual storytelling.Wiktor Górka’s minimalist and symbolic designs, Waldemar Świerzy’s vibrant portraits and dynamic compositions, and Grzegorz Marszałek’s intricate illustrations and playful use of form, all reflect the deep artistic experimentation that defined this movement. By combining bold typography, rich color palettes, and unique imagery, these artists not only influenced the cultural landscape of Poland but also left an indelible mark on global visual culture.
展览构建的多维度场域，邀请观众通过不同主题，穿透平面触摸视觉思维的革命轨迹。这些作品的价值不仅在于开创招贴艺术的黄金时代，更在于揭示最日常的媒介亦可成为美学革命的策源地。设计师们共同推动了海报设计从实用工艺向艺术表达形式的转变，这可以被视为波兰海报传统的瑰宝。而当这些先锋性的创作思维与深圳这座未来之城的创新基因相遇，实质是两种先锋精神在当代设计场域的价值互鉴。
This exhibition invites viewers to explore the diversity and innovation of Polish poster art through the lens of these masters, showcasing how they turned everyday visual communication into works of enduring artistic significance. Presented artworks were and still are celebrated not only for its technical innovations but for its ability to merge artistic, cultural, and social commentary with striking visual aesthetics. Each artist in this exhibition contributed to the transformation of poster design from a utilitarian craft to a respected form of artistic expression, what can be considered as a Legacy of Polish Poster Tradition. Through the works of Górka, Świerzy, and Marszałek, the exhibition traces the evolution of the poster as a medium capable of evoking strong emotional responses, while also serving as a tool for mass communication in different fields of social and cultural live.
深圳美术馆致力于将全球视野和深圳特色相结合，以设计和艺术链接城市美好未来，搭建跨文化对话场域，让波兰海报学派的先锋精神与深圳的创新基因碰撞。此次展览不仅是对现代设计史重要脉络的学术回顾，也是对大众媒介与艺术表达关系的深刻反思。
Shenzhen Art Museum is dedicated to integrating a global vission with Shenzhen’s local identity, using design and art to bridge the city’s promising future while creating a cross-cultural dialogue platform—where the avant-garde spirit of the Polish School of Posters collides with Shenzhen’s innate innovative spirit. This exhibition is not merely an academic retrospection of key threads in modern design history, but a profound reflection on the relationship between mass media and artistic expression.
本展览是策展人马特乌什·比钦斯基（Mateusz Bieczyński）教授进行波兰海报研究的成果，展览框架来自他的一个科学项目：“波兰海报学派——起源、演变、发展和传统”（ Polish School of Posters – Genesis, Evolution, Development, Tradition ）。该项目历时五年，得到了波兰国家科学中心（Narodowe Centrum Nauki, NCN）的大力资助，属OPUS研究项目。在研究过程中，策展人追溯了波兰海报设计的历史根源、艺术发展脉络及其传承，确定了维克托·古尔卡、瓦德玛·斯威兹和格雷戈里·马尔沙威克为三位关键贡献者，其作品体现了这一独特流派的演变历程。
The selection of these three artists is the culmination of extensive research conducted by prof. Mateusz Bieczyński, the exhibition’s curator, under the framework of a five-year scientific project titled “Polish School of Posters – Genesis, Evolution, Development, Tradition”. This project was made possible through a grant from the National Science Centre (Narodowe Centrum Nauki, NCN) as part of the OPUS program. Over the course of his research, Bieczyński traced the historical roots, artistic trajectories, and legacy of Polish poster design, identifying Górka, Świerzy, and Marszałek as three pivotal contributors whose works embody the evolution of this distinctive genre.
